The Obamacare Message is Failing

The numbers are slipping, most people do not support President Obama's health care overhaul. This is because the longer it is debated, the more people do not like what they see in it. So, instead of changing the plan to something more suitable, what do they do? They change their message over and over. Instead of changing their shoddy product, they change the packaging. Look for the next incarnation of the Obamacare pitch to play up the emotional side of the argument. We will hear about the poor people who cannot afford health insurance, we will hear about our moral obligation to make sure everyone has health care, and do not be surprised to hear a few new focus group words too.

Rather than change what is bad in the bill, they will just keep trying different sales pitches until one works. Tying healthcare to the economy did not work, demonizing doctors did not work, demonizing insurance companies did not work, so now, they will try to find a new strategy. Do not be fooled by their new approach. Make sure this thing does not pass in its current form. They should scrap the whole thing and start over, rather than change the sales pitch. Someone should tell the Democrats that it is the bill that stinks, not the sales pitch.

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